Activity is the Key: Formula for Success Part 3
What if I told you that there is a simple formula for success that is guaranteed to work?
This is the final article in a three-part series. I would recommend reading Part 1: Attitude is a Maserati and Part 2: Skills Set Your Speed Limit, because if you don’t have those, this one won’t matter.
If life is a joyride, a good attitude upgrades you to a Maserati, your skill level determines your speed, but activity turns the key in the ignition. Activity is feast or famine. Take a look at the bell curve. Most people spend their lives on top of the mountain of mediocrity in the middle. A normal level of activity produces failure. A high-level of activity, however, produces exaggerated results. Increase your activity and ski down the bell curve.
Everybody wants to be Mark Zuckerberg, but nobody knows what he does on a daily basis.
Most folks like to start with expectations. What’s expected of me? What’s normal? Who should I compare myself to? This is a bad business philosophy.
The Magic Metric
Every industry has one metric that drives the rest. The single metric that drives revenue and profitability. Although there are a number of activities that may drive the magic metric, there is one activity that has the biggest impact of all. The metric should not measure revenue but reflect the underlying activity that drives revenue, profitability and everything else. For Starbucks, it's cups of coffee served daily. In my business, recruiting, that metric is client interviews or send-outs.
I’m a big believer in metrics and stats. You can learn a lot by reading in between the lines. In business, the answer is rarely complicated. It is, however, difficult, because the magic metric is never an easy activity.
The Busyness of Business Is Taking Us Out of Business
Is hard work the same as productivity? Most of the time, these two terms are used interchangeably, but there is a very important distinction. You can work your tail off and not get anything done. I know. I’ve done it before.
Gary Keller is the Chairman of Keller Williams Realty, the largest real estate company on earth. In Keller’s excellent book, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, he outlines a simple process for identifying the magic metric.
Make a list of your top 20 things to do. Now, reduce your list down to your top five activities. Circle the activity that would make the rest of the list easier or unnecessary.
Keller argues an individual should spend at least four solid hours a day on this one thing. According to Gary, everyone procrastinates. The difference between success and failure is what types of activities you choose to put off.
10X Your Expectations
According to Grant Cardone’s The 10X Rule: The Only Difference Between Success and Failure, the number one reason startups fail is not lack of capital, competition or shrinking margins. The number one reason is underestimating the level of activity necessary to be successful.
Just how much activity does Cardone recommend to be successful? Ten times whatever you think is reasonable. With this new, unreasonable expectation, you now need to create a DMO (Daily Method of Operation). Even if you later learn that your DMO was wrong or unrealistic it is very important to have a plan that you commit to execute. If you find that you are on the wrong track, adjust the DMO, but stay on plan.
Executing your DMO is more important than all of the planning and learning in the world.
These three categories: Attitude, Skills and Activity are the foundations of my career. They are also the foundational strategy for my company. Put these concepts into action and take your career into overdrive.